Christopher Armena

Christopher Armena, National Sales Manager, Mark VII Equipment – 905-464-0608

Chris is the National Sales Manager for Mark VII based in Grimsby, ON. He joined the company in 2016. Chris is a Mechanical Engineer and prior to Mark VII, has spent all 18 years of his career working in the petroleum industry for Total Oil and Chevron. 14 years of this was spent on the corporate side and four years on the entrepreneur side running his own Chevron Gasoline Station and Xpress Lube franchise. He is excited to be with the Carwash industry now and looking forward to help out the association and contribute to the industry for years to come.


Morgan Arnelien, Carwash Program Co-ordinator, Energy Products, Federated Co-operatives Limited (Oil Company) – Saskatoon, SK

Morgan is the Carwash Program Co-ordinator for Federated Co-operatives Limited, where he provides guidance and strategic direction for over 130+ Co-op carwash locations across the Prairies/ Western Canada.  Prior to his current role Morgan was the Energy Marketing Co-ordinator at FCL, where he was responsible for developing carwash and gas bar marketing campaigns.  Morgan is excited to offer his Western Canadian perspective and contribute to the CCA Board of Directors to add value for CCA members.


Jeff Beam, Mondo Products Co Ltd (Supplier) – Ajax, ON

Jeff started in the car wash industry 40 years ago as an attendant at a Gulf Oil car wash in Kitchener, Ontario.  After a successful 17 year car wash management career with Petro Canada, Jeff transitioned into car wash chemical sales and service.  As a 23 year veteran of car wash chemical technical support he has gained a wealth of experience in tunnel, roll over, coin operated, friction and touchless car washes, frequently travelling across Canada and the U.S. to help customers with their wash chemical needs.

Domenic DiMonte, Crosstown Car Washes – 416-531-0076

Domenic has been in the carwash business for more than thirty years. He is involved in a family business with his brother. His father has worked in the carwash industry for over sixty years, starting in the 1950s. He purchased his first carwash in 1978 and Domenic and his brother have been running it ever since. They initially started as a full service carwash, but have since expanded into the Express Exterior Car Washes as well as the Coin washes. Currently, Domenic owns and operates one full service wash, two express exteriors, one coin wash and a busy detailing center. Domenic has experience in operating and developing various types of car washes, knows most of the manufacturers and suppliers, as well as a breadth of knowledge in spotting developing trends in the industry.

Mitchell Easton, Category Portfolio Manager – Car Wash for Petro-Canada, a Suncor business.

Mitchell has been involved in the convenience and gas business since joining Petro-Canada, in 2010. He has held a variety of roles within Petro-Canada, including Retail Operations, Business Support, and Category Management. Most recently, Mitchell was the Team Leader – Merchandising, for the Petro-Canada retail network. Mitchell graduated with a Bachelor of Business Administration from Wilfrid Laurier University in Waterloo, ON. Currently based in Mississauga, ON, Mitchell’s career has afforded him the opportunity to work across the country, including almost 4 years based in Edmonton, AB. He is excited to grow the Car Wash portfolio and to participate in the future of Car Wash technology & guest experience.

Sameer Haidari, Category Manager, Circle K - Central Canada Division (Oil Company) - Scarborough, ON

Sameer has worked in with Circle K since 2013 and acts as the Category Manager handling all Car Wash operations within Central Canada. During his time as an analyst for Circle K, he capitalized upon every opportunity that involved analyzing and generating insights regarding car wash trends and the industry as a whole. His profound understanding of the operations and delivery of car washes have led him to manage hundreds of car washes for Circle K. Sameer hopes to contribute and aid in the continual development of the car wash industry by providing leadership as one of the CCA directors.

Jason Kaye, Bayview Car Wash Ltd. – 416-444-3187

Jason has been exposed to the car wash industry his entire life and now represents the third generation of car washing in his family. Since 2008, he has been actively involved in two successful full service locations, being Bayview Car Wash and Doctor Car Wash, both located in the City of Toronto. Jason is a dynamic and entrepreneurial leader which assists him in managing over 30 employees and dealing with the public on a daily basis. Being the President of the Canadian Carwash Association, Jason is supporting and representing the growth of the car wash industry in Canada.

Sean McBride, Cleaning Systems, Inc –  248-981-1058

Sean McBride is currently a member of the Key Account Team at Lustra Vehicle Car Care, a division of CSI.  Previously, Sean had been with Belanger, Inc. for (13) years, (8) of which he was directly Managing the Tunnel Product Line Division.  Sean’s car wash career began at an early age where at (15) he started and worked for over eight years helping manage a high-volume tunnel in Michigan, gaining a hands-on understanding of tunnel operations.  He and his wife Sarah, currently reside in Southeast Michigan, and have (3) kids, Kirsten, Tighe, and Payton. 

Terry McGowan, Business Development Manager, Mosaic

Terry is the Business Development Manager at Mosaic. From 2010 to 2015, Terry worked as a Key Account and Marketing Manager for Mark VII. During his time with Mark VII, Terry was responsible for partnering with large oil organizations and private owner/operators alike. Leaving the carwash industry for a few years, Terry pursued an interest in health by entering into medical sales for specialty surgeons in the operating theatre. Inspired by his time in the medical industry, Terry became a co-owner of Lenga HealthCare which specialized in a holistic approach to individual health and well-being. In early 2019, Terry decided to rejoin the carwash industry with Mosaic, as he felt their cutting-edge technology and thought leadership was exactly what the car wash industry needs. He’s excited to see how car washing will change in the very near future, with technology offering customers new conveniences.

Jamie Shaw, National Car Wash Manager Canada for 7-Eleven Canada, Inc.

Jamie has over 30 years’ experience in the retail industry, including 20 years in big box retail and 8 years owning his own business as a retailer for Imperial Oil. With the 7 Eleven acquisition of some of the Imperial Oil car wash sites, Jamie decided to join 7 Eleven as the National Car Wash Manager Canada. Jamie has extensive knowledge of the car wash business and is very passionate about the industry.

Karen L Smith, Training and Compliance Manager, Valet Car Washes – Kitchener, ON

Started with Shell Canada in 1993 as a retailer; operating gas bars, convenience and car wash.  Served on the Shell training team, assisting with new POS role out and new retailer training in Ontario and Alberta.

Joined the Valet team 2012, in management capacity.   After learning the ropes of a flex-service car wash and running a site for almost a year, it was clear the site managers were overwhelmed with the daily operations of a car wash, leaving little time to concentrate on all the other details of running a business.  My role quickly developed into training and compliance manager.  With the ever changing and additional rules and regulations on labor laws, health and safety and compliance, it became a full-time job keeping up with new information, developing policies and procedures and enhancing the health and safety program.  In addition, I conduct internal compliance and health and safety audits at our 10 sites to ensure conformity across the business.

Served on the CCA board previously in 2002-2004.

Rudy van Woerkom, Belvedere Technical Service Ltd.– 780-970-2148

Rudy's introduction to the carwash industry was in the mid 80's providing vehicle access control equipment in Calgary. He then went on to spend seven years servicing industrial laundry equipment. In 2000 he started Belvedere Technical Service to get back into access control. This led him into servicing carwash equipment. While Belvedere Technical Service Ltd. is a distributor for D&S carwash equipment as well as Airlift Doors they service all makes of equipment. After many years servicing and installing equipment Rudy acquired Big City Auto N Truck Wash. Operating this 12 bay with automatic carwash allows for two perspectives of the industry. By becoming a CCA director, Rudy hopes to but this "double edged" experience to help industry members see the benefits of the association.

Tim Walker, Owner of Revin Media (Supplier) - Ontario

Based out of Dundas, Ontario, revinmedia was established in 2004 as a marketing and branding company. revinmedia's primary focus is on creating a consistent, customer focused brand strategy to help companies achieve their fullest potential. Currently specializing in the carwash industry, previous clients have come from a variety of sectors including Food and Education. From brand concept; design, design imaging, site signage, marketing, printing to installation, countless clients have realized significant returns from implementing revinmedia's leading edge, branding and marketing initiatives.

CCA Head Office
411 Richmond Street E, Suite 200
Toronto, ON M5A 3S5
Phone: 416-239-0339 
Director Operations: Kiki Cloutier
Director Finance: Karen Dalton