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The Canadian Carwash Association (CCA) has announced a partnership with the International
Carwash Association (ICA) in regards to their WaterSavers® program, providing
a new marketing opportunity for CCA members. Effective immediately, CCA members
are eligible to participate in the ICA WaterSavers® program as part of a WaterSavers®
Alliance which offers CCA members access to the program at the ICA member rate of
$49US (annual fee). Nearly 900 ICA member locations across the United States and
Canada are already enrolled in WaterSavers®.
The CCA's Environmental committee spearheaded the WaterSavers® Alliance relationship
to further promote the benefits of the carwash industry as the green alternative
to driveway and lot washing. The CCA’s involvement in the program is a reflection
of the Canadian carwash industry's commitment to water conservation and quality.
The CCA is proud to partner with ICA, along with three other associations: Mid-Atlantic
Carwash Association, Southeastern Car Wash Association and Western Carwash Association.
CCA Environmental Committee chair, Nathan Ewing, said: "By purchasing and prominently
displaying the WaterSavers® signage, carwashes now have a new way to promote
the environmental benefits of professional carwashing to their customers. The formation
of the new North American alliance brings our industry together to further educate
consumers and to support water conservation initiatives that protect and preserve
our rivers and lakes."
In order to participate in WaterSavers®, CCA member carwashes must implement
water management best practices. Requirements include water recycling or a maximum
use of 40 gallons per car, maintaining maximum efficiency of water saving devices
and spray nozzles, and protection of our streams, rivers, lakes, and oceans by controlled
discharge of waste water to municipal water treatment facilities, or as required
by local ordinance.
CCA participants will be included in the program's online directory of locations
and afforded exclusive access to WaterSavers® marketing materials. WaterSavers®
combines the value of a credible, recognized brand with local promotional efforts
to educate consumers and water authorities of the environmental benefits of professional
car washing.
Additional information on the program is available at
www.icawatersavers.org. For consumer information on the program visit
www.washwithwatersavers.com
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